A packaging redesign that isn't scrambled
Nutriom (A.K.A. OvaEasy) had recently expanded their Egg Crystals® product line to include a quick, on-the-go product which they called Egg In A Cup. Having not been pleased with the results of their original packaging they reached out in search of an update.
To the right is an example of the previous Egg In A Cup packaging. Since the product hadn't been on shelves long we determined there wasn't a lot that needed to remain the same. The more memorable elements were the orange cap ring and the overall yellow color scheme.
What you'll notice in the improved designs below are a bigger emphasis on the product name so it can be seen from a distance, and having design elements that were easier to recognize and don't feel generic and outdated. We also put more emphasis on the product benefits but in a more organized way.
Along with redesigning packaging for this product we provided supporting assets to help promote the product with retail buyers. We created such things as sales sheets and this banner stand for trade shows and expos.