BLK & Bold

Brewing impact, one bag at a time

BLK & Bold isn’t just a name; it’s a mission. As a Black-owned business pledging 5% of profits to support youth in need, co-founders Pernell and Rod set out to create more than a coffee brand—they’re building a movement for good.

Breaking into a crowded retail market meant creating a clean, bold aesthetic that stands out. Anchored in their namesake color—black—paired with large color blocks and gold accents, the design exudes approachable sophistication. The result is a brand that feels as legitimate as its big-name competitors.

As BLK & Bold grew, so did their reach. We crafted packaging for collaborations with iconic brands like the NBA, Marvel, and Deion Sanders, blending their signature style with partner identities to create designs that spark conversations.

Now available in major retailers like Target, Whole Foods, and Walgreens, BLK & Bold proves a great cup of coffee can fuel more than your day—it can fuel a brighter future.

Logo System
Packaging Design
Point-of-Purchase
Amazon Support
Sales Collateral Design

Multiple black and yellow coffee bags with branding, placed on a wooden surface against a beige background. The bags display labels indicating types of coffee and roast details.
A beige backpack partially unzipped lying on a brown surface with three cans of BLK & BOLD coffee, a yellow pencil, and a small notepad.
A man with a bald head and beard wearing a white shirt against a dark background.

Pernell Cezar, BLK & Bold

“Avidity is a great creative and thought partner. Top tier professionalism, quality, and efficiency. Be prepared to be wowed!”

A box of Keurig BLK & BOLD coffee pods on an orange background with a person's hand reaching toward the box.
Three men standing together holding black mugs with white and yellow text, against a dark background. The man in the middle is smiling, wearing a beige patterned suit and a white baseball cap with a crown logo. The man on the left is wearing a white sweater and light gray pants, and the man on the right is dressed in a blue t-shirt and black pants, smiling.
A smiling man with gray beard wearing a white cap with a yellow crown logo, leaning on a display of BLK & BOLD coffee bags against a dark background.
A smiling man wearing a white cap with an orange crown logo, holding a can of BLK & BOLD Cold Brew Coffee towards the camera, against a dark background.
Smiling man with short black hair, wearing a blue shirt and gold chain, resting his arm on someone's shoulder, against a dark background.

Rod Johnson, BLK & Bold

“Revisions were returned in a timely fashion with above and beyond design thought to help further the conversation. I appreciate Avidity's diligence in ensuring all assets were to our liking and we definitely will return to them to partner on new projects.”

Three packages of Wakanda Forever BLK & Bold specialty coffee arranged on a white surface with pine branches, gold bells, and a red ribbon for holiday decoration.
Black box with Marvel's Black Panther character branding, featuring promotional material for Black Panther: Wakanda Forever, including images of the Black Panther mascot and the logo, set against a dark background.
Multiple bags of coffee with NBA branding on a wooden table, including Red and Blue packages with the labels "Black & Bold" and "The Warm Up."
Two stacked blue boxes with colorful sports team logos, the top box labeled 'The Warm Up'
Several colorful bags of Blk & Bold coffee, each labeled as limited edition, featuring various team logos such as Golden State Warriors, Chicago Bulls, Los Angeles Lakers, Phoenix Suns, and New York Knicks, displayed on a wooden surface.