Capito Coffee

Catering coffee, crafting luxury.

Capito Coffee is a family-owned business celebrated for its premium roasted coffee, refined café experiences, and luxury coffee catering at New England’s most exclusive black-tie events. With roots in Italian coffee craftsmanship, the brand embodies a legacy of tradition and excellence.

To honor Capito’s heritage and elevate its luxury appeal, we crafted a sophisticated brand identity centered on a hand-lettered script wordmark. A refined color palette balances tradition with modernity, while the clean, elegant design exudes a timeless charm.

The packaging distinguishes their offerings with lighter-toned bags for everyday blends and sleek black packaging for premium single-origin roasts. Luxury details—soft-touch finishes, metallic accents, and custom patterns inspired by gold-leaf lettering—enhance shelf presence. A bespoke eagle icon, drawn from their iconic Bezzera Eagle espresso machine, adds a personal touch that connects the brand’s history to its design.

Each coffee blend is marked with custom die-cut labels featuring intricate flavor details, appealing to Capito’s discerning clientele. This reimagined identity perfectly blends craftsmanship and sophistication, reflecting Capito Coffee’s commitment to excellence and luxury.

Logo System
Packaging Design
Sales & Marketing Design
Photography

A bag of Caputo coffee with a white package featuring blue and orange text, placed on a wooden surface with scattered coffee beans nearby.
Close-up of a coffee bag label with brewing instructions and a QR code, surrounded by coffee beans.
Three bags of coffee beans from Capito Coffee, with the center bag showing descriptive labels and the other bags partially visible.
A family of three taking a selfie outdoors in autumn with trees in the background. The man has dark hair, the woman has long wavy hair, and the young boy is in between them, with light brown hair, sucking on his fingers.

Gianna Martino, Capito Coffee

“What truly sets Avidity apart is their unparalleled creativity. Each concept presented was meticulously crafted to resonate with our brand identity.”

Close-up of a paper bag of coffee beans on a wooden surface, with coffee beans spilled in front.
Close-up of roasted coffee beans surrounding a paper with the text 'Crafted by Connoisseurs. Loved by All'.
Pack of Capito Coffee with a label indicating Tanzania origin, light roast, single process, 14 grams, and notes of golden raisin, maple, and fig, surrounded by scattered coffee beans on a wooden surface against a dark background.
A black coffee bag with gold accents labeled "GREAT COFFEE CAPITOL COFFEE EST 2014" and scattered coffee beans on a wooden surface.
A black package of coffee with gold and white logos and text, placed on a wooden surface with coffee beans scattered around.
A smiling family of three outdoors in autumn, with trees in the background. The man in a suit jacket, woman with long hair, and a young boy on the woman’s lap.

Gianna Martino, Capito Coffee

“Their proactive communication, attention to detail, and willingness to go above and beyond surpassed all expectations.”

Close-up of a person wearing a blue hoodie with a yellow graphic and text that says 'Great Coffee Comes Standard 2014' with a stylized coffee bean and rays of sunlight.
Multiple boxes of Caputo coffee, coffee pods, and coffee cups arranged on a light-colored surface.
Close-up of a coffee bag with comic book style artwork and text on a yellow background.
A colorful comic-style coffee bag labeled Capito Coffee, featuring superhero graphics and the text 'Superhero Blend,' against a red and yellow background.
A bag of Tapico Coffee Superhero Blend dark roast coffee beans on a colorful yellow and red background.
A coffee bag with bold comic-style text and bright yellow and red background colors.