Hank & Roy

A Brand Built for Adventure

Hank & Roy set out to deliver premium, all-natural dog treats for medium to large breeds, catering to rugged, outdoorsy dog owners. They needed a brand identity that exuded strength, trustworthiness, and sophistication while resonating with their masculine, adventurous audience. Our task: craft a cohesive brand and packaging system that stood out in the competitive pet product market.

The brand’s identity centers around a shield-inspired logo that conveys strength and reliability, complemented by bold typography and earthy tones for a premium yet approachable feel. Secondary marks, including a campfire emblem, add versatility and a nod to the brand’s outdoor spirit.

Hank & Roy’s packaging is as bold as their treats. A natural tan base paired with woodcut outdoor illustrations creates a grounded, adventurous feel, while metallic accents and clean layouts elevate the design. Custom dog illustrations and witty taglines like "Bones. The Original Treat." add personality, making the packaging both charming and memorable.

With thoughtful design at every turn, Hank & Roy’s brand reflects their dedication to quality and craftsmanship, connecting with dog lovers who value adventure and their loyal companions.

Brand Strategy
Logo Design
Packaging Design
Illustration
Photography

A vintage-style illustration of a landscape with trees, mountains, and lines suggesting sky or clouds, featuring a prominent logo with the text 'HANK & ROY' in dark green.
Multiple packages of Hank & Roy dog treats on a table outdoors with people sitting on a porch in the background.
A package of Hank & Roy peanut butter stuffed dog bones in front of a yellow background.
Graphic design with text "BONES THE ORIGINAL TREAT" on an orange background with a subtle illustration of a landscape and trees.
A young woman with long dark hair smiling and looking back at camera while standing outdoors in a city neighborhood.

Mica Vitug, Hank & Roy

“Adam, Kelsey, and the rest of the team are professional, easy to communicate with, and always eager to help us with any of the ideas we might have.”

Person holding a bag of Hank & Roy Pic Ears dog treats outdoors, wearing a blue plaid shirt and a black watch.
Packaging of Hank & Roy bully sticks for dogs, featuring a yellow Labrador Retriever illustration, with the text '6 inch bully sticks, single-ingredient, natural dog chews,' and a background with a forest scene.
A person kneeling near a golden retriever dog lying on the grass by a body of water. The dog is chewing on a large beef shin bone. The person is holding a bag of dog treats labeled 'Hank & Roy' and 'Beef Shin Bones'.
Two bags of Hank & Roy dog treats, one labeled 'Beef Marrow Bones' and the other labeled 'Bones. The Original Treat,' on a brown background.
A man kneeling outdoors with a black Labrador retriever dog during sunset, with a mountain and lake background.

Joe Mosley, Hank & Roy

“Working with Adam and the team has been a game changer for our business. For any level or type of business, I'd recommend and trust Avidity with the creative.”

Three H&R logos in different colors: white, orange, and yellow on a dark green background.
A golden retriever named Willow holding a large beef bone in its mouth, sitting outdoors next to a bag of dog treats. The dog has a leash and is near a stone structure and bare trees in the background.
Illustration of two dogs, a German Shepherd and a Border Collie, with text and graphics in the background promoting real dog treats and slow-roasted flavors.
Several packages of Hank's Beef Bones and Bully Sticks dog treats on a dark outdoor surface.